A microbiologist who fell in love with sales
Aurora Dynamics grew out of a pattern I kept seeing: biotech companies generating real interest, then watching it go cold. Great science, talented teams, prospects quietly disappearing. The fix was always simpler than people expected.
The default is silos. Nobody planned it that way.
In most biotech companies, sales and marketing work in parallel. Same goals, separate plans. Marketing builds campaigns that sales doesn't use. Sales has conversations that marketing never hears about. Prospects fall through the space between them.
This isn't dysfunction. It's how the industry has always operated. Sales does sales things. Marketing does marketing things. Nobody set out to create a gap. It formed naturally because nobody works on the same deliverables.
The companies that pull ahead are the ones that change this. Not with more meetings or shared dashboards, but by giving both teams something concrete to build together.
What happens when both teams build together
Give sales and marketing a shared deliverable, and they start thinking like one team. Nobody has to mandate it. It just happens.
When a sales rep helps shape the messaging in a nurture sequence, they're invested in it. When marketing builds a LinkedIn content framework that the BD team actually uses, they see the impact directly. When both teams track the same email course sign-ups as a KPI, the "us vs them" dynamic starts to dissolve.
This is practical, not theoretical. Both teams build something concrete, point to it, and say: "That's working."
Hi, I'm Ben
My background is microbiology. I did my PhD at the University of Liverpool, spent time researching at the Karolinska Institute in Stockholm, and started my first business while finishing my thesis. Life science is where I work because it's where I'm from.
Along the way, I became more interested in how life science companies sell and market than in the science itself. I kept seeing the same pattern: talented teams generating genuine interest, then watching it go cold because nobody owned what happened next.
Aurora Dynamics is how I help biotech companies change that pattern. I work with CCOs aligning their commercial teams and with pre-commercial companies building visibility with partners and investors. The principle is the same: get visible, capture interest, and nurture the relationship until it's ready to move.
I also write The Life Science Lead Gap on Substack. A newsletter about how life science companies lose leads between sales and marketing, and what to do about it.
Principles, not buzzwords
Clear beats clever
In everything. Copy, strategy, communication. If it doesn't make immediate sense to both a sales rep and a marketing manager, it's not ready.
Both teams, every project
We don't build things for marketing or for sales. Every deliverable is designed to be used by both. And because both teams contributed, both teams actually use it.
Sequence over ambition
Do one thing well before adding the next. We help companies build their pipeline in the right order: LinkedIn first, then lead capture, then nurture. So nothing is wasted.
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